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Heat molding boots helps create a custom, form-fitting shape for your feet by softening the boot's liner (often foam) with heat, reducing break-in time, eliminating painful pressure points (hot spots), and improving overall comfort and performance for activities like snowboarding, and skiing. It essentially lets your foot mold the liner for a personalized fit, preventing heel lift and ensuring better energy transfer, though it's best for addressing fit issues rather than trying to fit an ill-sized boot.
We do this complementary with the purchase of boots!!!