23 products
Plan Pants / Dark Stone
Picture Organic
Plan Pants / Dark Stone
C$125.00 CAD
C$250.00 CAD
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Picture Organic: Mens Styler Jacket
Picture Organic
Picture Organic: Mens Styler Jacket
C$150.00 CAD
C$300.00 CAD
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Exa Pant / Rasberry
Picture Organic
Exa Pant / Rasberry
C$124.99 CAD
C$249.99 CAD
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Sany Jacket / Black
Picture Organic
Sany Jacket / Black
C$142.50 CAD
C$285.00 CAD
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Brita Bib / Black
Picture Organic
Brita Bib / Black
C$145.00 CAD
C$290.00 CAD
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Glawi Jacket Dark Blue
Picture Organic
Glawi Jacket Dark Blue
C$162.50 CAD
C$325.00 CAD
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Glawi Jacket  Ash Rose
Picture Organic
Glawi Jacket Ash Rose
C$162.50 CAD
C$325.00 CAD
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Face it Jacket / Ash Rose
Picture Organic
Face it Jacket / Ash Rose
C$170.00 CAD
C$340.00 CAD
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Elwy Bib Pants / Black
Picture Organic
Elwy Bib Pants / Black
C$167.50 CAD
C$335.00 CAD
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Plan Pants / Black
Picture Organic
Plan Pants / Black
C$124.97 CAD
C$249.95 CAD
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Plan Pants / Camel
Picture Organic
Plan Pants / Camel
C$147.50 CAD
C$295.00 CAD
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Testy Bib Pants / Camel
Picture Organic
Testy Bib Pants / Camel
C$147.50 CAD
C$295.00 CAD
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Exa Pant / Coconitz
Picture Organic
Exa Pant / Coconitz
C$124.98 CAD
C$249.97 CAD
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EXA Pant / Black
Picture Organic
EXA Pant / Black
C$124.98 CAD
C$249.97 CAD
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Use your Feet Tee / Tomette
Picture Organic
Use your Feet Tee / Tomette
C$25.00 CAD
C$50.00 CAD
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Picture Organic: Womens Pearl Zip Hoodie
Picture Organic
Picture Organic: Womens Pearl Zip Hoodie
C$57.50 CAD
C$115.00 CAD
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Picture Organic: Womens Jully Hoodie
Picture Organic
Picture Organic: Womens Jully Hoodie
C$57.00 CAD
C$114.00 CAD
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Picture Organic: Womens Mell Zip Hoodie
Picture Organic
Picture Organic: Womens Mell Zip Hoodie
C$57.50 CAD
C$115.00 CAD
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Picture Organic:: Womens Izimo Jacket 3/4 Zip
Picture Organic
Picture Organic:: Womens Izimo Jacket 3/4 Zip
C$82.50 CAD
C$165.00 CAD
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Picture Organic: Mens Ours Tee
Picture Organic
Picture Organic: Mens Ours Tee
C$22.50 CAD
C$45.00 CAD
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Picture Organic: Mens Custom Van Tee
Picture Organic
Picture Organic: Mens Custom Van Tee
C$22.50 CAD
C$45.00 CAD
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Picture Organic: Mens Walk Tee
Picture Organic
Picture Organic: Mens Walk Tee
C$22.50 CAD
C$45.00 CAD
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Picture Organic:  Mens Castory Tee
Picture Organic
Picture Organic: Mens Castory Tee
C$22.50 CAD
C$45.00 CAD
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2008

 

We grew up together, sharing a passion for skateboarding and snowboarding. From the streets of our neighborhood Clermont-Ferrand to the Alps, there was always a good excuse to get together for a session.

Jeremy
 

Jeremy

Julien
 

Julien

Vincent
 

Vincent

Back then, Jeremy was working as an architect for the family business. His path was perfectly paved, but he was dreaming of nourishing higher values for sustainability, values he had already introduced in his personal lifestyle. Vincent was just out of management school and ready for a real professional challenge. As for myself, I was working in marketing at Coca Cola, in Paris. Far away from the mountains, far away from any kite spot…

 

See, we were all dreaming of something more, something to fulfill our passion, something that would reflect who we are.

 

The skateboard and snowboard culture always had a major influence on us. We drew our sense of identity from the counterculture, watching films and following riders that inspired us beyond their rad clothing style.

Then one day, the question came up: Why don’t we start a brand? It made sense. We were all hitting a milestone, begging for newness. And the challenge was crazy, but we wanted to beat the odds! We were precisely on the same page with one criterion: 100% committed responsibility and sustainability-driven eco-design. The fact that we had to learn everything didn’t kill our motivation: business start-up, fabrics, manufacturing, etc. Bring it on!

Just a few weeks later we were setting up our first headquarter in the backroom of an automobile technical control center! Well, it had to start somewhere

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