22 products
Plan Pants / Dark Stone Sale
Picture Organic
Plan Pants / Dark Stone
C$125.00 CAD
C$250.00 CAD
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Picture Organic: Mens Styler Jacket Sale
Picture Organic
Picture Organic: Mens Styler Jacket
C$150.00 CAD
C$300.00 CAD
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Exa Pant / Rasberry Sale
Picture Organic
Exa Pant / Rasberry
C$124.99 CAD
C$249.99 CAD
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Sany Jacket / Black Sale
Picture Organic
Sany Jacket / Black
C$142.50 CAD
C$285.00 CAD
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Brita Bib / Black Sale
Picture Organic
Brita Bib / Black
C$145.00 CAD
C$290.00 CAD
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Glawi Jacket Dark Blue Sale
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Glawi Jacket Dark Blue
C$162.50 CAD
C$325.00 CAD
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MASSIVE SALE ON NOW !!!!!!!!!!!!!!!
SALE IS ONLINE ONLY
ALL WINTER GEAR PRICED TO SELL!
Glawi Jacket  Ash Rose Sale
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Glawi Jacket Ash Rose
C$162.50 CAD
C$325.00 CAD
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Face it Jacket / Ash Rose Sale
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Face it Jacket / Ash Rose
C$170.00 CAD
C$340.00 CAD
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Elwy Bib Pants / Black Sale
Picture Organic
Elwy Bib Pants / Black
C$167.50 CAD
C$335.00 CAD
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Plan Pants / Black Sale
Picture Organic
Plan Pants / Black
C$124.97 CAD
C$249.95 CAD
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Plan Pants / Camel Sale
Picture Organic
Plan Pants / Camel
C$147.50 CAD
C$295.00 CAD
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Testy Bib Pants / Camel Sale
Picture Organic
Testy Bib Pants / Camel
C$147.50 CAD
C$295.00 CAD
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Exa Pant / Coconitz Sale
Picture Organic
Exa Pant / Coconitz
C$124.98 CAD
C$249.97 CAD
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Use your Feet Tee / Tomette Sale
Picture Organic
Use your Feet Tee / Tomette
C$25.00 CAD
C$50.00 CAD
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Picture Organic: Womens Pearl Zip Hoodie Sale
Picture Organic
Picture Organic: Womens Pearl Zip Hoodie
C$57.50 CAD
C$115.00 CAD
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Picture Organic: Womens Jully Hoodie Sale
Picture Organic
Picture Organic: Womens Jully Hoodie
C$57.00 CAD
C$114.00 CAD
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Picture Organic: Womens Mell Zip Hoodie Sale
Picture Organic
Picture Organic: Womens Mell Zip Hoodie
C$57.50 CAD
C$115.00 CAD
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Picture Organic:: Womens Izimo Jacket 3/4 Zip Sale
Picture Organic
Picture Organic:: Womens Izimo Jacket 3/4 Zip
C$82.50 CAD
C$165.00 CAD
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Picture Organic: Mens Ours Tee Sale
Picture Organic
Picture Organic: Mens Ours Tee
C$22.50 CAD
C$45.00 CAD
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Picture Organic: Mens Custom Van Tee Sale
Picture Organic
Picture Organic: Mens Custom Van Tee
C$22.50 CAD
C$45.00 CAD
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Picture Organic: Mens Walk Tee Sale
Picture Organic
Picture Organic: Mens Walk Tee
C$22.50 CAD
C$45.00 CAD
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Picture Organic:  Mens Castory Tee Sale
Picture Organic
Picture Organic: Mens Castory Tee
C$22.50 CAD
C$45.00 CAD
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2008

 

We grew up together, sharing a passion for skateboarding and snowboarding. From the streets of our neighborhood Clermont-Ferrand to the Alps, there was always a good excuse to get together for a session.

Jeremy
 

Jeremy

Julien
 

Julien

Vincent
 

Vincent

Back then, Jeremy was working as an architect for the family business. His path was perfectly paved, but he was dreaming of nourishing higher values for sustainability, values he had already introduced in his personal lifestyle. Vincent was just out of management school and ready for a real professional challenge. As for myself, I was working in marketing at Coca Cola, in Paris. Far away from the mountains, far away from any kite spot…

 

See, we were all dreaming of something more, something to fulfill our passion, something that would reflect who we are.

 

The skateboard and snowboard culture always had a major influence on us. We drew our sense of identity from the counterculture, watching films and following riders that inspired us beyond their rad clothing style.

Then one day, the question came up: Why don’t we start a brand? It made sense. We were all hitting a milestone, begging for newness. And the challenge was crazy, but we wanted to beat the odds! We were precisely on the same page with one criterion: 100% committed responsibility and sustainability-driven eco-design. The fact that we had to learn everything didn’t kill our motivation: business start-up, fabrics, manufacturing, etc. Bring it on!

Just a few weeks later we were setting up our first headquarter in the backroom of an automobile technical control center! Well, it had to start somewhere

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